Let me introduce my guest

My today’s caller, unlike previous interlocutors, operates in the SAP industry in a non-technical way. He works as a Head of Marketing at Int4, creating, and executing a relationship-based marketing strategy, designed to bring value to the SAP community. He’s an inspirational public speaker, traveler who visited over 20 countries and personal development lover as well.

About the “Growth Hacking” in the SAP world, the marketing point of view of the technical matters, new formats for delivering useful content to the SAP community and the life of Digital Nomad –  Wiktor Bogdanowicz  is interviewed by Jarosław JZ Ziółkowski.

Reading time: 7 minutes

1. You write “Growth Hacker” about yourself on LikedIn. What exactly do you do?

As stated in the title, I ensure growth. I’m focused on finding smarter, low-cost alternatives to traditional marketing activities. Int4’s marketing team only consists of 4 people, and our competition is much bigger than us, which means that they also have more significant resources such as time, money, people, than Int4. We have to find out smart ways to stand out in the crowd. As an example of these actions, I can focus on personal brands that we create or relationship marketing approach, which revolves around creating meaningful relationships throughout the SAP community.

2. From the perspective of your work experience, how do you compare “Growth Hacking” in SAP to e.g. e-commerce? What are the most significant differences, and where do they come from in your opinion?

Imagine driving an F1 bolid and driving the cartwheel in the shopping centre. In this metaphor, SAP is the F1 bolid and e-commerce is a child’s play. SAP is an incomparably more difficult industry than any e-commerce. There are many factors behind it: it’s unpredictable, there are lots of people on different levels involved in the buying process, there are diverse SAP landscapes and systems at every end client, and there are no simple, already known and proven solutions – you have to find out what works by yourself. No SAP marketing gurus are sharing ready-to-share and ready-to-use templates. It means that you have to test, analyse, adjust, repeat.

3. But you have been dealing with the SAP industry for a relatively short time. How do you try to understand it, and what learning methods are the most effective ones for you?

First and foremost: openSAP – it is a fantastic initiative made by SAP, and I’m grateful that this platform exists. These courses have taught me a lot, and I believe that participating in them is the best way to get into the SAP environment and add some fancy badges to your LinkedIn profile 🙂

I also have to point out my onboarding process at Int4. During my first two weeks at the company, I had around 8-10 hours of 1on1 classes with great professionals and also SAP Press book authors. Here I have met many people who have introduced me to the world of SAP. Among them Michał Kowalczewski – Int4 IFTT Product Manager and Board member, Michał Krawczyk – SAP Mentor and my endless source of inspiration or Korneliusz Kordus – Managing Director, who guides me and helps me improve my managing skills. This process gave me a great kickstart and drastically accelerated my learning process.

I believe that the best way to learn something is a synthesis of two components: asking questions and being humble. From my experience, the SAP community stands out with its kindness and support. I talk to many SAP professionals on LinkedIn, I ask them many questions, and I seldom encounter rejection or any other negative feedback. People around here are kind and helpful. They are eager to share their insights, which I find unique. Thus, I believe that asking is the best way to learn about the SAP industry, but only when you stay humble. Humility is another critical factor, and I think that asking without humility is just “being pushy”, which no one likes. My advice is: ask for help and be humble, respect people’s time, expertise and differences. If you do that – no one will reject you, and you will learn a lot.

4. Generally speaking, you are a non-technical person in a very technological world. Thus, tell me more about the following: Is technical knowledge necessary for choosing marketing activities? Or maybe it can be separated?

I firmly believe that the only technical knowledge you have to know in this world is how to use Google. We often forget that our pockets hide these small, fancy devices called smartphones and that, apart from scrolling Instagram feed, we can use them as a limitless source of knowledge. I know that I lack much knowledge, but I’m not worried about it, because I can use Google, find great resources and learn. I know, it takes a lot of time and effort, but you have to sacrifice something to achieve something meaningful.

5. Continuing this matter, I have also prepared a question straight from my readers. Which IT topics are challenging to understand for a marketing person? Are you struggling with SAP specific topics?

Let me start with the greatest and the universal marketing statement: “It depends” – on the person, of course.

Digital marketing is becoming more and more “technical”. Thus, many marketers have to acquire basic IT knowledge. As for me, “technicals” were one of the most challenging aspects of my job. I’m a person with a psychological background, and I always considered myself instead as more creative than a technical marketer. When I started my marketing career, my job was mainly based on creating compelling social media posts, writing catchy articles, working with influencers or doing funny videos: pure content marketing. I wasn’t satisfied with that – I found it too easy and I was hungry for more. This desire pushed me to learn other, more technical aspects of marketing, like basics of SEO, analytics and data-driven marketing, email marketing, advertising, growth hacking. The broad scope of marketing knowledge lets me do what I’m best at – marketing strategy.

Regarding the SAP specific topics, I’m just a humble student. I’m striving to learn as much as I can, to understand the wonderful SAP community and its needs better.

6. So you should have no problem answering the next question. What was the most challenging project that you have ever participated in, and of course, why?

Int4’s marketing strategy was the most challenging project in my career. SAP integration testing is a narrow and challenging industry – it’s incomparably more difficult than any other I encountered in my marketing career. What’s worth mentioning, my role at Int4 was to create the whole strategy from scratch. I came in here as someone who had no clue about the SAP and its community, and now I had to plan the marketing for this fantastic company. That moment, I was overwhelmed, pretty petrified, but also excited. You know me, I love challenges and more significant they are – better I perform. I spent countless sleepless nights on research and preparation, and this effort is starting to pay off. Even though we are just getting started, I’m proud of what we achieved here already.

7. Ok, speaking of achievements, let’s focus on your Record of Achievement regarding SAP certificates. You have already got nine openSAP RoA’s. How do you use the knowledge gained in them for everyday work?

This knowledge gives me a better understanding of the SAP community. I mean, knowledge of its pains, needs, characteristics and even the language and industry terms that people use. I know that I will never be an SAP consultant, but I want to understand what is the reality of an SAP consultant. Once I heard that there is no Business 2 Business, it’s always Human 2 Human, and I can’t agree more. There are still real people behind the businesses, and I believe that understanding is the core of building meaningful relationships with them.

I also took the next step in my journey of discovering the SAP industry. This fall, I begin a new field of study: IT Project Management, which will not only enrich my skills, but also it will give me a better understanding of the characteristics of IT projects and its methods. It’s all for you – my dearest SAP community *smile*.

8. Well, during the pre-interview research, I found out that you have made over 300 videos. So tell me, do you want to add this format to the Int4 content soon?

For sure! We are going to create more and more videos with the Int4 team. I can see that the SAP community appreciates the videos that we made and, as I mentioned before, we want to create meaningful relationships, also by providing valuable video content that responds to the SAP community’s needs. Right now, we are building our internal professional video & streaming studio, which will help us produce much more high-quality videos.

Apart from Int4’s videos, I also plan my own video content. Shortly I’m going to start my personal YouTube channel where I’ll share many marketing insights which could be helpful for SAP professionals. I’m also preparing a personal branding video course for SAP professionals, which should be available by the end of this year. I see that personal branding is an essential factor in SAP consulting. Thus, I want to share my knowledge and experience and show what SAP consultants have proven and experience-based methods on how to work on personal branding.

9. On another subject, to the displeasure of many of us, COVID-19 has been a prevalent topic recently. In one of your posts, you once wrote about becoming a “Digital Nomad”. So I wonder whether you would consider moving to another country to live and work there?

Of course, I do! I’m in love in Spain, its people, culture, food, weather and language. I know it’s not an ideal country to live in, but for me, it is a much better option than Poland. I’m probably going to move there soon (when thisCOVID insanity ends), for a few months first – to see how it is to live there for more than a couple of weeks.

I’m also considering South America. It was one of my dreams to visit this part of the Globe. This year brought me the first opportunity to fly there, and I planned to visit Brazil, Argentina, Mexico and Colombia at the end of this year. Now I know why they say: “you want to make God laugh, tell him your plans”.

10. Last but not least, let’s talk a little bit about the future. How do you think SAP may change in the next five years? Will you plan to change with this industry in parallel? What direction do you want to take?

I don’t think that even the CEO of SAP – Christian Klein could predict it accurately. If I had to, I would place my bet on the growing role of AI, as it is the hot topic these days. Nothing is inevitable in the SAP industry, and this uncertainty keeps me excited. I can’t wait to meet the future!

As for me, I’m going to focus on personal and business development for the next five years. I am dedicated to discovering the SAP community and learning more. I want to bring Int4’s marketing to the top international level and personally, complete an MBA degree, and learn the 4th foreign language.

Find me via LinkedIn

Read also:

1. No pain, no gain! So, the financial stuff in the SAP world

2. You can’t build a roof without solid pillars!

The post F1 Race, straight to the targets! appeared first on INT4.

What will you find in this blog post?

In this article, we will walk through the various ways of educating the members of the SAP Community by Int4 Team. I will prove that Int4 is the most prolific company when it comes to sharing knowledge about SAP integration and tell you a few words about:

Reading time: 8 minutes

Introduction

It’s not a secret that at Int4 we bet on knowledge sharing. Our priority is to provide the SAP Community with value in the form of educational content. We do our best to spread our experience in accessible and interesting ways, so you can learn with us and make your work easier and more effective. Giving you useful tips and solutions makes us feel satisfied and motivated to develop ourselves.

With 2 SAP Mentors, 10 SAP PRESS authors, and over 30 specialists on board, we grow every single day and share what we’ve learned with you!

Let’s take a look at the sources of knowledge provided by the Int4 Team.

SAP PRESS books by Int4

We’re proud that at Int4 we’ve already got 10 SAP PRESS authors (and we’re sure that it’s not the end!). With Int4 SAP PRESS publications, we help you explore SAP integrations and find solutions to the issues you face.

I never planned on writing a book but when Michał Krawczyk came with such an opportunity, I decided to take it. Writing a book makes you study the topic thoroughly, so it is an amazing opportunity to learn. That also gives a lot of confidence when using this knowledge in your daily consulting work. Writing a book is very different from our daily work. It does take time, and it is the free time that you use for this but in the end, seeing your name on a book, is worth the effort.

Krzysztof Łuka – SAP Integration Architect

Int4 SAP PRESS authors are a group of experienced SAP integration professionals, with a wide range of technical skills. All of them are determined and full of passion. Their decisions about writing the books are always dictated by the willingness to impact the SAP Community and support the readers in making the next steps in the right direction.

The authors of SAP PRESS publications from the Int4 Team are normally SAP consultants who face various challenges and issues while doing their everyday work. Their persistence in pursuing goals and constant development helps them overcome any difficulties and find the answers that they can share with you in the books.

You can find all the Int4 SAP PRESS publications on the special SAP PRESS page dedicated to our books: https://bit.ly/2Nn7a0n.

Articles by Int4

Besides the SAP PRESS books, our consultants share the written word in the form of blog posts. Int4 blog is a repository of SAP integration knowledge. Every week we release a new, educational content full of practical hints, tested solutions, and innovative ideas. At the moment, there are over 120 (!) blog posts that you can read on our website – and we’re not going to slow down!

Blogging is a perfect way to show our personality, experience, and keep you up to date with the news in the area of SAP integration and automation. We’re happy that so many of you visit our blog on a regular basis and engage in discussions with us. It confirms our belief that our articles are a significant piece of content in the SAP world.

Why do I share my SAP knowledge in all those blogs and videos? First of all, in my day to day work, I also use a lot of other materials that are available to fix some issue or find a specific approach on how to fix it. Because of that, I feel the duty that I also have to help other people solve their issues related to the topics I have good expertise in. Another reason is that when you share knowledge with someone, you have to really understand what you want to share and it really broadens and sorts your knowledge about this specific topic. 

Mateusz Nowak – SAP Integration Consultant

Please, remember that we are here for you and we truly care about your problems and needs. We are always ready to listen to you and discuss. Your question or a short conversation can be a wonderful inspiration to write an interesting blog post.

Int4 content on the SAP blog and SAP Community forum

Int4 website is not the only place where you can find the articles and tips provided by our teammates. Int4 SAP experts share their professional experiences also on the official SAP blog and in the SAP Community forum.

I started publishing blog posts on the SAP Community since 2014, and it has had a significant impact on me. Writing helps me get clarity on a subject, as it forces me to know the subject well in order to write something worthwhile for a public audience. Oftentimes, the articles also serve as reference material for myself – I don’t have an elephant’s memory, so writing preserves my knowledge and experience in a tangible way, that I can return to in the future. Lastly, it is a perfect way to build relationships with the community.

Eng Swee Yeoh – SAP Mentor at Int4

Int4 Team is a part of a big SAP family. We are actively involved in discussions that take place on the SAP Community forum and publish articles on the SAP blog. These huge networks unite SAP professionals all over the world and are the perfect places to connect, teach, and learn from each other.

Members of the SAP Community are always eager to give a hand to the colleagues who face any SAP-related issues. We’re glad that we can belong to this group, share our knowledge, and get support whenever we need it.

Int4 Webinars

Writing books and articles are great ways to spread experiences but, in my opinion, hosting the webinar is even better. Why? First of all, live webinars are interactive forms of sharing educational content. They give us an opportunity to answer your questions in real-time, during the Q&A panel.

At Int4 we’ve already hosted a webinar about automated SAP API testing. Although we had to face the challenge of organizing it in less than one month, the event was a huge success thanks to the hard work of the hosts and the Marketing & Sales teams.

During the webinar, authors of the SAP PRESS book “Testing SAP APIs: Strategy and Execution” – Pontus Borgström, Michał Krawczyk, and Korneliusz Kordus presented the benefits of the API testing concept. They explained why and how to implement this solution in the projects and got involved in discussions with the audience.

I love doing and taking part in webinars! There are some of the best places to share knowledge because of multiple reasons. One of them is that presenters can verify the audience with the use of surveys just before the webinar and tailor it for them. The second one is if you leave 20-30 mins at the end for Q&A anyone has a chance to get their question answered either by the presenter or someone else from the audience. 

Michał Krawczyk – SAP Mentor at Int4

In response to the very positive feedback, we decided to organize the next webinars.

You can already register for the second Int4 webinar – “SAP PO migration – preparation activities” by SAP Mentor – Michał Krawczyk & Integration Architect and co-founder of Arianim –  Bruno Konieczny. It will be live in 10 days from now!

Follow us on LinkedIn to stay up to date with the information about this and other events.

Podcasts by Int4

Podcasts are another form to connect with the audience on a more personal level. This year, two representatives of the Int4 Team – Michał Krawczyk and Korneliusz Kordus had a chance to exchange their experiences with building a global brand in the IT world during the polish podcast “Porozmawiajmy o IT”.

Podcasting is becoming a more and more appreciated form of educating. The power of this format of the content is the possibility of telling a story anywhere at any time and expressing your personality in a much stronger way than through the written word – and yes, we love it!

Taking part in podcasts gives us a perfect opportunity to have interesting conversations with people who we share passions with. Exchanging experiences, listening to their questions and opinions is really inspiring. It very often sheds a light on the real problems and areas that we should focus on. Such meetings usually result in making new, valuable contacts and generating great ideas. They stimulate our development in new directions. 

Korneliusz Kordus – Head of Consulting

Since today you can also listen to the latest TestGuild’s podcast with Michał Krawczyk. The topic is, already mentioned, SAP PRESS book “Testing SAP APIs – Strategy and Execution”.

You can be sure that we’re going to record a lot of new podcasts in the near future! Is there any particular topic you’d like us to take up? Let us know – we’re open to your suggestions!

Virtualize and automate your SAP testing using Int4 IFTT – openSAP course by Int4

In this article, I can’t pass over one of the best things when it comes to the knowledge sharing that (in my view) we’ve ever done! Of course, I’m writing about our very first openSAP course – “Virtualize and automate your SAP testing using Int4 IFTT”.

The course was created to provide the SAP Community with the most practical and valuable tips and information about test automation. The Fantastic Seven from the Int4 Team (including SAP PRESS authors and SAP Mentor) climbed to the heights of their mentoring (and undeniably acting!) skills to explain the topic and present the possibilities of Int4 IFTT tool. They did tremendous work that resulted in a huge success and very positive feedback from the participants of the training.

At the present day, the course gathered an impressive number of over 6 600 learners, most of whom gained their Records of Achievement.

Making this course for the openSAP platform was a memorable experience. Apart from all the fun we had on the set, between and during the takes, it also allowed me to challenge myself in a new role. In addition to that the most recent events proved that online education will be in greater demand, and for some people, it may be the only way to improve their skills. That makes our course even more meaningful. Together with all the great feedback we have received from the participants it fills me with pride and joy making me think of returning to the studio… someday :). 

Michał Lubczyński – SAP Integration Consultant

As a person who was responsible for the organizational matters and support during the recording days, I can assure you that making an openSAP course for Int4 IFTT was also fun – it’s all thanks to the right set of people. You probably have seen the bloopers. If not – you should definitely make it up!

You’re still more than welcome to join us on this exciting journey! To make it easier, we’ve created the Int4 IFTT Learning Paths that can help you get the answers you’re looking for fast and successfully. We’re waiting for you!

Events Int4 takes part in

Although all the above-mentioned forms of education are great ways to share knowledge, nothing can compare with the face to face meeting.

We take the opportunities to meet you in person and actively participate in the SAP events in different parts of the world. Int4 representatives regularly give lectures, presentations and conduct workshops during such events as SAP TechEd or SAP Inside Track.

Presence at the conferences, fairs, and other SAP events give us a chance to network and exchange ideas and experiences with the members of the SAP Community. Such meetings are always inspiring and motivate us to grow even faster.

We are always there when it comes to cutting edge integration technologies. I believe it is already fair to say that our mission is not only to propagate SAP knowledge but with our experience, influence trends in the SAP integration world. Take SAP API testing and our SAP Press books. There is no better platform like TechEd or other events like SAP Inside Track to show our enthusiasm for what we do. This is the place where we get the chance to meet SAP community members, share ideas, exchange experiences but also get to know new partners or clients. We try not to miss any opportunity to grow and share our insights with the SAP community and this is why we try to attend the events. On the other hand, the bizarre times we live in since March 2020 have shown that SAP and its community is very strong and knows how to leverage the potential of the Internet wisely. Take Sapphire Live, videos, and webinars. I personally wouldn’t trade an eye to eye meet-up at TechEd for a zoom call. Nevertheless, I must admit that I am positively surprised at how much can be accomplished without live contact nowadays.

Michał Michalski – Int4 Partner

Summary

All the examples that I mentioned in this blog post, prove that knowledge sharing is definitely Int4’s thing. As a person responsible for Content Marketing, I must admit that I couldn’t find a better place to manage content sharing. With so many engaged, ambitious, and supportive SAP experts onboard, I can never complain about the number or quality of materials to publish on the Int4 website or LinkedIn company page.

Thank you for creating such valuable and interesting content, Team! It’s a pleasure to work with you! 🙂

Dear Readers – we are open to your feedback. If you have any ideas, suggestions, or just want to ask us about something – drop us a line: marketing@int4.com. We will never leave you without the answer.

Read also

1. Our new SAP Press book – Testing SAP APIs: Strategy and Execution
2. Int4 IFTT – knowledge base

The post Int4 – probably the most prolific company in the world in sharing knowledge about SAP Integration appeared first on INT4.

In this article, I will present

New interesting features to look up at our brand new website, including:

Reading time: 6 minutes

Let’s get started!

This is our previous website. It looks like a good old 2010′ website.

I mean, everything is fine there: it’s working and describing what we bring to the table, but let’s be frank – we’re more ambitious than that. We had to change something to get into 20’s in the right manner and… we made some huge changes (as you can see, obviously!).

Our primary goal was to provide you with the best experience possible and simplicity was our key, so we simplified this www. There’s more information about this philosophy in this piece of reading, written by Aleksandra Wykrota.

We also developed some cool features and now I’m going to show you our favorites!

1. New Int4 blog

You know us, we love writing for you! And the gut feeling analytics tools says that you love our blogs. That’s why we took the first step in designing proper Int4 blog functionalities to make the reading experience better for you. 

Grey TL;DR box

As you can see in the screenshot below, there’s a new grey area (hehe) at the beginning of every blog post. We added that, because we want you to know what to expect from the article, just after clicking the link. 

We value your time and if the blog doesn’t fit into your expectations or needs, you should know it, to avoid losing time on reading unrelated articles. 

Search options

If you didn’t find what you are looking for in a particular article – don’t worry about it. You can easily find any article by using different search options.

As you can see from the example above, you can find interesting topics with searching by:

Sharing is caring

If you find our content helpful or valuable and you want to share it, we made it much easier for you! Check it out:

One-click and done! Don’t forget to mention us in your post – we are always eager to interact and keep in touch with you 🙂

Don’t miss the updates!

We have the newsletter now and I pledge, as a guy who creates those, that I will never send you unreadable spammy BS (pardon my french!). I mean it, I will never send you annoying ads, promotional codes and other poor forms of advertising.

We respect you and your time and that’s why our newsletter will only contain:

Lights, camera, action!

We love cameras! We already did an openSAP training and many more!  If you enjoy watching videos, like we enjoy producing them – just head into the Videos section on our website.

Don’t worry! We plan to produce more videos soon. Stay tuned 🙂

2. New contact possibilities

We believe in relationships and the dialog is a vital part of every strong relationship. We want to make it easier for you and this is why we developed some interesting possibilities to reach us out.

Contact us page

Now, by using our Contact page, you can specify a type of inquiry. It seems to be a small addition to a typical contact form, but what does it mean for you – your mail comes directly to the right person. Small addon, but it helps us to reach you out in a shorter time. Time is money, isn’t it?

Direct contact

If you are more into personal contact, forget about this form and scroll down the page. As you can see, there’s a More Contacts section waiting for you. Choose the department, click the button and reach us in person.

Book an Int4 IFTT demo

Int4 IFTT is our pride, no doubt. After all, it’s the only such automated, SAP-certified testing tool and we are happy to show you its capabilities. Do you want us to present you with a demo? Nada es imposible! Just head into the Int4 IFTT page and scroll down to the bottom. Two columns are waiting for you: contact form on the right side and booking tool on the left side.

Booking tool is really simple to use. That simple:

When you know how to easily reach us out, let’s discuss some other interesting capabilities.

3. Partnership with Int4

Together we can achieve more, especially now, during the pandemic. I elaborated more on it in our COVID-19 Manifesto. If you are familiar with our “why”, let’s focus now on “how”.

First things first: we gathered together all of the important information about partnership possibilities with Int4 on the dedicated section. Just head into Company -> Partnership and you are there!

Now you can easily extend your services portfolio and accelerate your business with Int4.

As you can see, this section contains every information you need, to consider a partnership with us. You will find there some helpful details like:

It’s a ton of useful information and if it’s not enough – you already know how to contact us!

Small hint:

When it comes to partnership, whisper a word to Tadeusz. He is the best person to give you guidance on partnership with Int4.

4. Int4 IFTT trial application

This is the big one!

We have enabled the application for a free Int4 IFTT trial. Now you can apply for trial in only a few clicks. Just click the Int4 IFTT Trial button and do the following steps:

1. 1. Fill the form with your actual data: your full name, business email address (no Hotmails, Gmails, etc., sorry!) and the company name.
   2. Click on the hyperlink below and read our General Terms and Conditions for free trial of Int4 IFTT – this is an important step, so don’t skip it. After reading the document carefully, mark the checkbox and you are good to go!
   3. Last step – mark the CAPTCHA checkbox. We need to know that you’re not a robot 😉
   4. Click “Send” and that’s it!

After submitting the form and considering your application, our sales team will contact you and deliver further information.

5. Careers at Int4

Last, but not least:Careers pages!

We’ve decided to build a complete HR-related information hub for everyone interested in joining us.

Meet us…

…and let us show you who we are.

Grow with us…

…because we are all about personal growth. This section will show you how we ensure our personal development. We also present some of our favorite success stories. 

Job offers

No more mails!

You can apply for a job without leaving the website, from now on. Use the application form, which is included in every job offer, and send us your CV! Don’t have one? No worries, just paste your LinkedIn profile and we’re fine! 

Recruitment FAQ

Any questions? Of course, you have some! Head into the last tab: FAQ and find the answers there! We’ve decided to sum up and answer all your common questions in this neat recruitment FAQ. 

In case you won’t find what you’re looking for, just use the form below and reach our HR department out. We are always eager to speak with you! 

Enough is enough!

That’s all folks! 

There are plenty more features to look up, but these are my favorites. I encourage you to browse through our website and find out even more interesting functionalities. I can assure you that there is more to see and learn.

Thank you for spending these few minutes with me. I hope you enjoy this piece of reading. If yes, show us the love by sharing it on social media 🙂 Also, don’t forget to tag us in your post – we love to interact with you on social media! 

Cheers!

The post 5 new features to look up at Int4 website appeared first on INT4.

10-year long journey

It’s hard to believe but this year Int4 is celebrating its 10th anniversary! 

During this exciting journey, we’ve met a lot of inspiring people (almost 50 of them are our teammates now), visited many, beautiful places and successfully completed over 115 consulting projects. We’re proud of what we’ve achieved so far and thanks to the knowledge and experience gained by this decade, we’re ready for future challenges and opportunities. 

Journey milestones:

Time of changes

Continuous development is an integral part of our journey. We could tell you about numerous, significant changes we’ve been going through during these 10 years but that’s not the topic of this article. Let’s focus on the latest steps that we’ve taken. 

Over the last few months, a lot of evolutions and so much growth have taken place at Int4. Within only half a year the Sales, Marketing and Human Resources departments were established. We’ve also welcomed the second SAP Mentor – Eng Swee Yeoh on board, published a new SAP Press book: ‘Mapping with BRFplus Decision Tables and SAP AIF‘ by the 8th SAP Press author in our company, and opened the second office in Warsaw.

At the turn of the decades, we felt it was the right time for the next, important change – new visual identity.

“Start with WHY”

The company’s branding should represent its character and beliefs. Before making new design decisions, we’ve asked ourselves WHY we do what we do.

At Int4 our mission is to impact through automation. We strive to provide the SAP Community with valuable, educational content, innovative solutions, and practical tips. We strongly believe that by sharing our knowledge and experience we can make a huge difference in the area of SAP Integration and SAP Automation. We can make it easier and much more effective. This is why we exist. And this is what our visual identity should express. 

Int4 brand

As I mentioned above, with the new design we want to represent what is most important for the Int4 team. As a thought leader in the SAP Integration area, we aim to spread our knowledge and experience. We’re aware of the limited time and information overload that you – our clients and partners face every day. That’s why we want to make it fast and easy to find the crucial information and solutions that you need.

1. New website

As a result, we’ve created a new Int4 website. We did our best to make it as user-friendly as possible. An essential part of “easy to use” is intuitiveness. Our website’s goal is to help you  find what you’re looking for. That’s why we use different alignments and contrast in color and size.

Thanks to that, you will save your time and get the answers you need quickly. 

As you can see, we also use a new color palette. Accordingly to the rule “less is more”, our new design emphasizes minimalism. It is based on 3 main colors:

We wanted to make it simple, clear and devoid of pointless decorations that could cause distraction.

Our new website is designed to support you. We care about our users’ experience and you can be sure that we will make every effort to improve it.

Next week we’ll also publish the article about new features to look up at Int4 website, so  stay tuned!

2. Refreshed educational and marketing materials

The website is not the only thing that has changed. We’ve also refreshed our educational and marketing materials that we use to provide you with our knowledge and important information.

Of course, valuable content is still the most important here. It’s just presented in a much more attractive and readable way now. Our materials are coherent with a new visual identity. They are also designed in a way that helps you find crucial information and save your time.

3.  Int4 and Int4 IFTT logos

Last but not least, we’ve refreshed our company’s logo and created the new logo for the Int4 IFTT tool.

Firstly, let’s have a look at a comparison of the old Int4 logo and its new version.

Our new logo is simple and functional. It’s easy to remember and expressive. The geometric shapes and vivid colors attract attention. The blue color represents professionalism, confidence, and knowledge. Which are extremely significant for our organization.

We’re happy that Int4 IFTT – our one-step solution for testing all your SAP integration scenarios, has its own logo now. With Int4 IFTT you can test and automate any process effortlessly, fast and secure. It makes SAP integration simple and independent. 

The parachute represents the soft landing in the SAP testing area that our tool provides. It’s a symbol of safety and support. The minimalist, modern format images innovation and modernity which are attributes of our product. 

The logo is a major part of representing a brand. It should communicate the company’s values and the brand’s or product’s essence. We’re glad that we managed to present it. 

It’s just the beginning!

The designing process may be over but we’re really just getting started! 

It’s going to involve a lot of effort, content creation, and consistency to make sure that the Int4 brand responds to all your needs but we’re motivated and thrilled to work hard for you!

Effective communication and building lasting relationships are our priorities. We’re open to your opinions and changes so let’s keep in touch! 

We’re always ready to discuss:

Read also:

The post Int4 brand is changing for you appeared first on INT4.